We look
after every detail
Marketing
The process of developing, communicating, delivering, and trading offerings that are valuable to customers, clients, partners, and society at large.
Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
- Al Ries, author, “22 Immutable Laws of Marketing”
The Classic 4 P’s of Marketing
Resource Overwatch brings decades of experience to your marketing needs; and with experience comes, well…age! We still like the 4 P’s of Marketing as it still aptly describes the confluence of factors to consider:
- Product / Service
- Price
- Promotion
- Placement
Our Core Marketing Services
A Service Disabled Veteran Owned Small Business (SDVOSB)
Marketing Consulting
Insight and expertise built around your needs and goals
- Current conditions
- 360 perspective
- Lead nurturing
- Market opportunity
Internet Expertise
Current, cost-efficient and proven methodologies
- Development
- Design
- Search engine optimization
- Online advertising
Marketing Research
Gathering insights on needs and preferences
- Target
- Survey
- Sample
- Segment
- Offer perspectives
Multimedia / Video
Creating useful, effective content
- Filming
- Editing
- Design
- Content development
- Offline marketing
Branding / Positioning
Who are you and who you want to be
- Marketing mix
- Target market
- Research
- Logo/design
- Voice and tone
What is the Marketing Funnel?
We view marketing opportunities as a reflection of analysis, data, execution, proactivity, and a willingness to modify and adjust. The marketing funnel is a superior lens in which we view these opportunities:
Awareness: First they need to know about your company, product, or service.
Interest: Once they know, they decide if your offering is something they need or want at the cost offered (cost includes direct and indirect costs).
Intent: Now they decide: is the value there? We define Value as Benefits – Cost = Value.
Action: Customers engage with your company, product or service.
Feedback: An often critical and overlooked component to the funnel. What can we learn from those who move through funnel as well as those who drop off? Which stage did they drop off? Why?
Resource Overwatch Marketing Service Codes
NAICS Codes
NAICS 541613 – Marketing Consulting Services
NAICS 541810 – Advertising Agencies
NAICS 541860 – Direct Mail Advertising
NAICS 541430 – Graphic design services
NAICS 5419 – Other Professional, Scientific, and Technical Services
NAICS 541990 – All Other Professional, Scientific, and Technical Services
NAICS 541910 – Marketing Research and Public Opinion Polling
NAICS 512199 – Other Motion Picture and Video Industries
PSC
PSC R701 Support Management – Advertising
PSC 5836 Communication – Video Recording And Reproducing Equipment
PSC T006 Communication Equipment – Video Recording And Reproducing Equipment
PSC R405 Management Advisory Services – Support – Professional: Operations Research/Quantitative Analysis
UNSPSC
UNSPSC 60105409 – Brand marketing or advertising instructional materials
UNSPSC 80141500 – Market research
UNSPSC 80141501 – Marketing analysis
UNSPSC 80141505 – Marketing plans
UNSPSC 80141506 – Internet based market research
UNSPSC 80141517 – Custom market research
UNSPSC 80141604 – Branding of product naming services
UNSPSC 80141612 – Sales or marketing programs
UNSPSC 80141633 – Search engine marketing
UNSPSC 80141636 – Search engine marketing
UNSPSC 80142111 – Legacy marketing
UNSPSC 80171603 – Publicity and marketing advisory service
UNSPSC 80171700 – Reputation and brand management services
UNSPSC 80171702 – Brand promotion and management service
UNSPSC 81112103 – World wide web site design services
UNSPSC 82100000 – Advertising
UNSPSC 82101603 – Internet advertising
UNSPSC 82101801 – Advertising campaign services
UNSPSC 82140000 – Graphic design
UNSPSC 86101717 – Marketing professional training service
Exceptional Design Impeccible Development.
Partner with us.
As a Service Disabled Veteran Owned Small Business, we pride ourselves on the Core Value of Honor, Courage, and Commitment. We bring these values to all of our partner relationships and hope to do the same with your organization.
Contact Resource Overwatch
Get in touch
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