What is Multimedia?
Multimedial marketing is a strategy that makes use of and integrates a variety of advertising mediums, including:
-Video
-Social Media
-Website
-Digital marketing services
-Offline and online advertising
The ability to completely engage with customers and position a local company or organization for success is made possible by incorporating several marketing touchpoints like those listed above.
Today’s typical person absorbs media at a remarkable rate across many media platforms; hence, the importance of a strong multimodal presence. In the past, newspapers, radio, and television were the only sources for media consumption and consumer research. Today, prospective buyers conduct extensive research before making purchases or engage with a product or service, and they obtain data from numerous sources.
Multimedia
Service Codes
NAICS Codes
NAICS 541613 – Marketing Consulting Services
NAICS 541810 – Advertising Agencies
NAICS 541430 – Graphic design services
NAICS 5419 – Other Professional, Scientific, and Technical Services
NAICS 541990 – All Other Professional, Scientific, and Technical Services
NAICS 512199 – Other Motion Picture and Video Industries
PSC Codes
PSC R701 – Support Management – Advertising
PSC 5836 – Communication – Video Recording And Reproducing Equipment
PSC T006 – Communication Equipment – Video Recording And Reproducing Equipmen
UNSPSC Codes
UNSPSC 60105409 – Brand marketing or advertising instructional materials
UNSPSC 80141505 – Marketing plans
UNSPSC 80141636 – Search engine marketing
UNSPSC 80142111 – Legacy marketing
UNSPSC 80171603 – Publicity and marketing advisory service
UNSPSC 80171700 – Reputation and brand management services
UNSPSC 81112103 – World wide web site design services
UNSPSC 82100000 – Advertising
UNSPSC 82101603 – Internet advertising
UNSPSC 82101801 – Advertising campaign services
UNSPSC 82140000 – Graphic design
UNSPSC 86101717 – Marketing professional training service
Tell Us Your Story
Resource Overwatch knows how to communicate your organization’s unique, compelling story in an efficient, cost-effective manner. We don’t get lost in unnecessary video, audio, or content styles or techniques.
This is your story; let us help you tell it.
Expertise in Marketing Functions
Whether you need a compelling video written, filmed, or edited or a compelling website page designed and developed, Resource Overwatch has the experience and talent to deliver.
- Content. Written materials include brochures, handouts, powerpoint presentations, websites, and other marketing collateral. Content is one of the most basic forms of media. It also conveys the most information and frequently appears in conjunction with visuals.
- Video. Video is what is asked and the information gathered with visual and audio as well as how this content is framed. Whether B roll, interviews, drone footage, or step-by-step video instruction, Resource Overwatch delivers effective, simple video content that meets the needs of today’s audience.
- Still images. Concepts can be clearly explained by using the right visual aids. While we love content, we also know more than half the world learns by looking, so we believe in the importance of the right images and iconography.
- Audio. Audio is used as a complementing element, as it can improve focus, add emotion, or pacing, as needed.
- Animation. Animations or even explainer videos can add a unique element to multimedia.
- Interactivity. Whatever the form or method of media, it needs to be shared on websites or even social media in a way that meets the audience where they are and matches the intent of the marketing material developed.
Our Core Marketing Services
A Service Disabled Veteran Owned Small Business (SDVOSB)
Marketing Consulting
Insight and expertise built around your needs and goals.
- Current conditions
- 360 perspective
- Lead nurturing
- Market opportunity
Internet Expertise
Current, cost-efficient and proven methodologies
- Development
- Design
- Search engine optimization
- Online advertising
Marketing Research
Gathering insights on needs and preferences
- Target
- Survey
- Sample
- Segment
- Offer perspectives
Multimedia / Video
Creating useful, effective content
- Filming
- Editing
- Design
- Content development
- Offline marketing
Branding / Positioning
Who are you and who you want to be
- Marketing mix
- Target market
- Research
- Logo/design
- Voice and tone