Helping you do Online Right
Online, web, internet marketing. Whatever words you use to describe it, having a functional, accurate, effective online presence for organization is critical to your success.
Internet marketing is the practice of attracting people to a company’s brand or business and its goods or services via online resources. This web presence assists in generating leads, traffic, and sales for the company. The term is all-inclusive and covers a wide range of consumer engagement kinds, techniques, and tactics.
Online or Internet Marketing
Service Codes
NAICS Codes
NAICS 541613 – Marketing Consulting Services
NAICS 541810 – Advertising Agencies
NAICS 541430 – Graphic design services
NAICS 5419 – Other Professional, Scientific, and Technical Services
NAICS 541990 – All Other Professional, Scientific, and Technical Services
PSC Codes
PSC R701 Support Management – Advertising
PSC R405 Management Advisory Services – Support- Professional: Operations Research/Quantitative Analysis
UNSPSC Codes
UNSPSC 60105409 – Brand marketing or advertising instructional materials
UNSPSC 80141505 – Marketing plans
UNSPSC 80141636 – Search engine marketing
UNSPSC 80142111 – Legacy marketing
UNSPSC 80171603 – Publicity and marketing advisory service
UNSPSC 80171700 – Reputation and brand management services
UNSPSC 81112103 – World wide web site design services
UNSPSC 82100000 – Advertising
UNSPSC 82101603 – Internet advertising
UNSPSC 82101801 – Advertising campaign services
UNSPSC 82140000 – Graphic design
UNSPSC 86101717 – Marketing professional training service
A Note about YOUR Website
A Reflection of you.
Everyone is looking at your website. Every business or government partner. Every potential customer or client. Everyone who supplies to you or to whom you supply.
Depending on your service or product, research shows 65 – 85% of people visit a site before “making a purchase” decision; and some will visit 4.05 times before deciding if your organization is one in which a client or customer wants to engage. Yet, you do not have all day to get your point across. These visits might last 25 seconds. Does your online presence compel people in words and visuals to understand what you do and to take action?
Is your organization easy to find? Easy to find does not mean you have a website with your organization’s name. Do you have multiple pages that are search engine optimized around terms for the kind of work you do? If not, then your organization’s online presence has some opportunity to be found by more people, more often.
Making sense of the confusing Online World
Resource Overwatch is a leading Service Disabled Veteran Owned business with years of experience building dozens, if not hundreds, of online presence for organizations. Sometimes, these organizations simply needed explanatory websites whereas other times these websites were the way in which products or goods were sold, and their online presence was critical to their organization’s survival.
We have done it all. Many times. Including:
- Website Content and Design. This is an umbrella term for the process and outcome of creating a website. A website’s appearance and feel are determined by web design, while its functionality is determined by web development.
- Search Engine Optimization. The technique of increasing the quantity and quality of search engine traffic to a website or web page through “natural” or “organic” search is known as search engine optimization (SEO).
- Content Creation. Blogging, geotargeted or keyword targeted pages are all part of the content creation strategies that help customers and clients know your brand in a different way as well as allows search engines to find your organization online.
- Social Media. Another way to reinforce who your organization is and what they stand for as well as a way to “bring people into the tent” to engage with your company. Knowing which media to use for age of audience and how to do it effectively is vital
- Email Marketing. Get consumer email addresses through transactions or online sign-ups, then utilize them to communicate vital information, promote transactions, and foster connections.
- Video and Podcasting. Some content producers only work on their videos or podcasts. Other times, companies use these platforms to demonstrate their industry knowledge, network with peers, and build a funnel for potential clients to discover and become interested in their goods or services.
- Video and Podcasting. Some content producers only work on their videos or podcasts. Other times, companies use these platforms to demonstrate their industry knowledge, network with peers, and build a funnel for potential clients to discover and become interested in their goods or services.
- Online Ads. Pay-per-click ads target specific search phrases that potential customers might use. Social media advertising or other paid ads are specifically targeted to users of the site who could be interested in your company’s goods, services, and promotions. Careful, too many organizations make critical mistakes and throw money away.
- Sponsorships and Paid Promotions. Through sponsorship or sponsored advertising, you can profit from an audience that has already been developed by someone else. With the help of these marketing initiatives, you can pay someone whose followers share your target market’s interests to talk about, use, advertise, or share your goods and services with them.
- Reputation management. While a two minute piece on the news or in a magazine is good public relations, the reality is in today’s world, your online reputation is critical and often overlooked. Managing reviews, responding to them, and finding ways to control the narrative are critical to an organization’s success.
Exceptional Design Impeccible Development.
Our Core Marketing Services
A Service Disabled Veteran Owned Small Business (SDVOSB)
Marketing Consulting
Insight and expertise built around your needs and goals.
- Current conditions
- 360 perspective
- Lead nurturing
- Market opportunity
Internet Expertise
Current, cost-efficient and proven methodologies
- Development
- Design
- Search engine optimization
- Online advertising
Marketing Research
Gathering insights on needs and preferences
- Target
- Survey
- Sample
- Segment
- Offer perspectives
Multimedia / Video
Creating useful, effective content
- Filming
- Editing
- Design
- Content development
- Offline marketing
Branding / Positioning
Who are you and who you want to be
- Marketing mix
- Target market
- Research
- Logo/design
- Voice and tone