Where needs and interest intersect
Why Market Research?
Where an organization chooses to concentrate its efforts and resources can be influenced by understanding industry changes, legislative trends, and shifting consumer requirements and preferences. This is the benefit of effective market research.
Market Research
Service Codes
NAICS Codes
NAICS 541613 – Marketing Consulting Services
NAICS 5419 – Other Professional, Scientific, and Technical Services
NAICS 541910 – Marketing Research and Public Opinion Polling
NAICS 541990 – All Other Professional, Scientific, and Technical Services
PSC Codes
PSC R405 Management Advisory Services – Support- Professional: Operations Research/Quantitative Analysis
UNSPSC Codes
UNSPSC 80141500 – Market research
UNSPSC 80141501 – Marketing analysis
UNSPSC 80141505 – Marketing plans
UNSPSC 80141506 – Internet based market research
UNSPSC 80141517 – Custom market research
UNSPSC 80141612 – Sales or marketing programs
UNSPSC 86101717 – Marketing professional training service
“If we knew what were doing it wouldn’t be called research.” – Albert Einstein
If it’s good enough for Einstein, it’s good enough for Resource Overwatch! While this might seem like an odd quote, we believe in researching with objectives in mind while maintaining a curiosity and openness to data gathering and analysis that might differ than original hypotheses.
We believe this quote aptly demonstrates our values of working closely with our clients and focusing on the scientifically-based research processes to find the results as they present themselves.
Tools of the Trade
The goal of market research is to provide knowledge that will help you make better decisions and increase the success of your business. Primary research tools:- Surveys. Both in-person and remote through phone or online.
- In-depth interviews. Probing one-on-one information gathering sessions.
- Observation. Watching how subjects interact or engage with product or service.
- Focus groups. Intensive tool which offers deep insights into questions or opportunities.
- Published research
- Government reports
- Industry analysts
- Online websites
- Expertise from researchers, college faculty, etc
- Industry associations and trade groups
- “Competitor” published data
- Trade journals specific to your industry
Our Core Marketing Services
Marketing Consulting
Insight and expertise built around your needs and goals.
– Current conditions
– Data-driven analysis
– 360 perspective
– Lead nurturing
– Market opportunity
Internet Expertise
Current, cost-efficient and proven methodologies
– Design & Development
– Search engine optimization
– Online advertising
– Social media
– Reputation management
Marketing Research
Gathering insights on needs and preferences
– Target
– Survey
– Sample
– Segment
– Offer perspectives
Multimedia / Video
Creating useful, effective content
– Filming
– Editing
– Design
– Content development
– Offline marketing
Branding / Positioning
Who are you and who you want to be
– Marketing mix
– Target market
– Research
– Logo/design
– Voice and tone
Expert designed research graphics
Words can tell part of the story, but graphics tell the rest of it. Resource Overwatch gathers the data and insights and uses design expertise to present the data in ways that are compelling for leaders, stakeholders, and community members.
Research shows that visuals are processed faster and help people retain information. Below are only a few of the ways in which we present our information.
